As a model, Violet x Grace's Co-Owner and Fashion Director, Ina Lettmann, had a bit of a leg up when she first founded her intimate concept store in 2010. Ina was already well-established in the fashion industry, with a high-end modeling career and a degree in design and business.
When Ina relocated from Paris to Miami Beach and opened her store, she met Italian film producer, Rita Rusic. Rita became one of Ina's best clients and friends, and the two bonded over their love of fashion. This eventually led them to establishing a business partnership with Violet x Grace as their joint venture.
As Violet x Grace's Fashion Director, Ina Lettmann is known for her mesmerizing eye, which combines feminine flourishes with an effortlessly sexy, yet edgy, touch.
Violet x Grace's assortment of luxury fashion, beauty, and lifestyle brands include: Alexandre Vauthier, Byredo, Maison Francis Kurkdjian, Kiki de Montparnasse, Zimmermann, Jonathan Simkhai, IRO, Fornasetti, Diptyque, Moussy, Agolde, Garrett Leight California Optical, Cotton Citizen, and more...