Memo for memory, giving the fragrance a direct link with that state of reminiscence and sensitivity specific to travel and discovery. The expression “The journey is the destination” captures the spirit well. Aliénor would, for Memo, make this movement from one territory to the next tangible and immaterial. Lalibela, Manoa, Siwa, Inle, Jannat... the chosen places, real or imaginary, are steeped in history and symbolism, with a capacity for projection and escapism, and the olfactory metamorphosis at play gives them new roots. They will be feminine, masculine, delicate, sensual, fun and amorous surprise.