IRO

IRO, a Paris based fashion brand, was founded by brothers Laurent and Arik Bitton in 2005. With a background in the music industry, Laurent and Arik decided to channel their love for music into a different medium: fashion. Inspired by fashionable women from their inner circle of friends, they decided to create a clothing line that had a distinct vintage feel, while at the same time mirrored a nonchalant, easy chic style. By combining great craftsmanship, attention to detail, and the finest materials, the IRO collection found its unique voice within the fashion world.