Nonchalant

Nonchalant label is a contemporary, ready-to-wear brand created by fashion buyers, Cheryl Herger and Anna Deskins. After working in retail for the last 20 years, they set out to create a label that fills the gap between sexy and effortless. 

Launched in 2018 with a passion for luxurious minimalism and dressy essentials, the founders are dedicated to creating season-less staples that withstand the test of time. The Nonchalant girl inspires confidence, coolness, and understated sexiness.